Buxton is a small town with a huge amount to offer. We want to put Buxton on the map – regionally, nationally and internationally. To do this we need to build awareness of Buxton. We need to sell Buxton to the outside world – to tourists, visitors and potential investors. The more people that promote Buxton consistently and talk about this special part of the world – for example online, in press, at work and through marketing – the more recognition our Buxton brand will have. The more recognisable and valuable our brand becomes, the more it can help us all to sell products and services to the rest of the world.